May 27, 2022
Glenn Diehl is the Owner, President, and CEO of Genesis Exhibits, a live events company. He purchased the company – formerly known as Skyline Genesis Event Marketing – in 1998, diversifying its services and rebranding it five years ago. Glenn has been in the trade show and live events business for over 35 years.
In this episode:
How do you measure the ROI of your business? Do you base it on revenue, employee efficiency, or profits?
For Glenn Diehl, an important benchmark for his company is revenue per head. But to ensure that he gets maximum benefits or ROI from his employees, he supports them by having the right systems and processes in place – ultimately increasing their performance and efficiency. His philosophy centers around process improvement.
Glenn Diehl, the Owner, President, and CEO of Genesis Exhibits, is Adi Klevit's guest in this episode of the Systems Simplified podcast where he shares his strategies for measuring a company's ROI. He talks about the evolution of the live events industry, differentiates between the structural and procedural parts of a business, and shares strategies for continually scaling a business. Stay tuned.