Apr 21, 2023
Anna David is the Founder of Legacy Launch Pad Publishing, which helps business owners write and publish books to elevate their authority. She is also the author of eight New York Times bestselling books. Through Legacy Launch Pad, Anna oversees many books that become Wall Street Journal and USA Today bestsellers, helping clients add six figures to their bottom lines by attracting high-quality leads. She has appeared in major news outlets, including Good Morning America, the Today Show, and The Talk, and has written for Playboy, Vanity Fair, and HuffPost, among many other publications.
In this episode:
The average book sells 300 copies, but most don't receive acclaim in today's competitive publishing landscape. A distinguished book is systematic, relying on audience impact rather than generated sales. So how can you write a book to become a thought leader in your industry?
New York Times bestselling author Anna David says that while you can’t make money writing books anymore, you can build authority to grow your business. This comprehensive process involves defining your target audience — generally, your company’s client base — and writing a book that meets their needs and promoting it through speaking engagements. But not everyone excels at writing, so Anna suggests hiring a ghostwriter to help you craft a purposeful message that reaches various audiences to attract more clients.
Tune in to this episode of Systems Simplified as Adi Klevit sits down with Anna David, Founder of Legacy Launch Pad Publishing, to discuss book writing and publishing processes for establishing yourself as a thought leader. Anna shares strategies for generating interest in your book, the importance of crafting an intentional message, and how to include lead magnets in your book.