Dec 29, 2023
Ved Krishna is the Strategy Head of Pakka, a mission-driven company that builds and invests in sustainable packaging derived from agricultural residues. As the former Business Head and Vice Chairman, he has been with Pakka for over 14 years and has quadrupled the organization’s size. Ved aims to cultivate a cleaner planet through global regenerative packaging solutions.
When launching a business, there are a multitude of factors to consider, including operations and launch. This initial overwhelm may cause entrepreneurs to view the process as limiting rather than embracing the possibilities. How can you alter your mindset by leveraging relevant systems to scale your company?
With a mission to combat waste, innovator Ved Krishna went through multiple product evolutions and company iterations before learning to scale effectively. Launching an innovative product in a new market can pose significant risks, so Ved recommends introducing the item by addressing audience pain points. Once you’ve launched and are ready to scale, implement a gradual process to withdraw yourself from various departments by hiring subject experts who can solve pressing business problems.
Tune in to this episode of Systems Simplified as Adi Klevit interviews Ved Krishna, the Strategy Head of Pakka, about his growth trajectory in sustainable packaging. Ved shares a process-oriented approach for firing yourself from your business, what inspires him, and how he instills purpose into his team.